First impressions are everything. My experience selling luxury condos in Boston has taught me that prospective buyers favor homes with simple, neutral color palettes. It’s one of the most inexpensive upgrades, but a fresh coat of paint on the walls and trim will give home sellers a lot of bang for their buck.
Toning down the colors in your condo will allow prospective buyers to envision themselves in that space. It can be quite a distraction with a bold paint color like orange or purple on the walls. In contrast, neutral colors allow for a clean, open and refreshing aura – exactly what buyers are looking for. They also provide a blank canvas on which buyers can project their own preferences and style. Plus, neutral colors also help a property look best in photographs online, which is where potential buyers often make the decision to look at a condo in person. Lighter colors generally make a space look larger, too.
Another reason why neutrals are attractive to buyers is that it means they’ll have one less thing to worry about when they move in. You don’t want buyers to walk into a house and immediately think about the inconvenience as well as the extra cost of repainting because they have a strong reaction to a color. Bold accent colors might add a pop of visual appeal, but they could ultimately drive buyers away from your sale and into the door of another.
There are many great neutral hues to choose from. Though experts from across the country agree that gray has become the contemporary neutral of choice for designers, there are plenty of others that will do the trick just as well. Here are a few designer-recommended go-to hues from House Beautiful:
Benjamin Moore Grant Beige HC-83: “My standby is Grant Beige. It’s like a favorite pair of worn khakis. It works with modern spaces and traditional ones. If you want to keep your palette clean with whites, creams, and accents of black, it becomes very architectural, or you can warm it up with soft reds, blues, and greens.”
– Christopher Ridolfi
Benjamin Moore Horizon 1478: “I always come back to Horizon, a pale gray that doesn’t turn blue or green on you. It’s a sophisticated, perfect background to so many interiors.”
– Stephen Gambrel
Farrow & Ball String No. 8 and Green Ground No. 206: “Khaki and celadon are my picks. These are colors, but they’re still very neutral in their integrity. Each one is softly beautiful. They don’t scream. They don’t dictate — you can put them with anything.”
-Mariette Himes Gomez
Benjamin Moore Papaya 957: “The most enduring color I’ve found is Benjamin Moore’s Papaya, which looks like homemade vanilla ice cream with a little caramel in it. My whole apartment is Papaya! There’s nothing edgy about it, which suits me fine.”
– Gerrie Bremermann
Farrow & Ball Pavillion Gray 242: “Pavilion Gray is for people rebelling against years of taupe. It’s a warm, pretty gray that you could pair with white for that Swedish look, or it could go more urban and industrial with inky black, marble, and stainless steel. It has a cleanness to it that most of the yellow-based neutrals don’t have. It sharpens things up a bit.”
– Sarah Cole
All photos courtesy of Pinterest.