Marketing Property
Given the complexities of Boston’s real estate market, having an experienced, reputable broker and real estate agent who serves as your consultant, advisor, marketing representative and partner is critical. Compass is a technology-driven brokerage that makes the process of selling a home more intelligent by giving you access to real-time property valuations, comparative analyses, and data-based listing and pricing insights. With the addition of my real estate, business, consulting and marketing experience, my clients get the best – a combination of traditional marketing and new leading-edge, innovative programs. My marketing approach is multi-faceted, tailored specifically to your property, and adaptable as the situation dictates. Once price and positioning are determined in collaboration with you, we move to execution, which may include, but is not limited to the following:
Sales Materials & Signage
- Expert marketing materials created by talented professional
- Sleek brochure and listing sheet (along with many customizable templates), integrating a compelling narrative of your property
- Professional photography (property, grounds, & neighborhood)
- Professional /architectural floor plan
- Virtual home staging (computer generated furniture layouts/renderings)
- Virtual tours/slide shows
- On-site signage where permitted and customized as needed
Digital Advertising (Local & Global Exposure)
- Mobile exposure on the Compass #1-ranked mobile platform, giving your home exposure in the method most home searches are now conducted
- Dedicated listing on Compass.com, our searchable, online platform
- Customized digital marketing plans
- Multiple Listing Service (MLS)
- LINK (Listing Information Network listing service)
- Exclusive featured listings on the Compass.com and Frann Bilus www.frannbilus.comweb sites
- Exclusive website or landing page for your property
- Extensive internet exposure including Boston.com, Realtor.com, Google.com, Yahoo.com, Alibaba.com, Zillow.com, among others, including feature ads on Realtor.com and Boston.com
- Global exposure through international websites (e.g., Country Properties, the Wall Street Journal, Financial Times, New York Times)
Print Advertising (Local & Global Exposure)
- Regional and community newspapers including Boston Homes, the Boston Globe, the Boston Courant, Back Bay Sun, Beacon Hill Times, and other local city and suburban publications
- Lifestyle publications the likes of Boston Homes, Boston Magazine, Edible Boston and Architectural Digest
- Suburban and international publications such as Country Properties, the Wall Street Journal, the Financial Times and the New York Times
Direct/Email Marketing
- Email blasts to the Boston brokerage community
- Compass Quarterly newsletter, combining lifestyle content and high-end real estate listings
- Global exposure through the Compass proprietary database of more than 14,000 luxury brokers worldwide
- Targeted postcard mailings
Social Media
Public & Private Showings in Cooperation with Brokerage Community
- Public open houses
- Broker tours/events
- Broker-accompanied showings
Home Staging
- Arranging homes, and rooms within them, to best position the property for sale (hiring professionals as needed)
- Develop computer-generated color room renderings to show options for furniture layouts or styles other than currently used, or create black and white furniture layouts on an architectural floor plan where actual staging is not feasible
Throughout the process, I communicate and collaborate, analyze and advise so that you can make the best-informed real estate decision in today’s market. Please call me at 617.759.4828 or click here for expert guidance and insights in selling your home.